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I own the entire Tag Junior library. Check out my ratings before buying books! (I wish I had researched before buying!)
I can see why the previous reviewers were disappointed, because it does seem pretty basic. However I think the reviewer who judged 1-2-3 Dora to lack substance is missing some key opportunities within this book. It is not just sequential counting 1-10.
The book starts out with Dora asking her little reader, "We're going on a picnic. Can you help me count the fruit for my basket?" Each page features a different fruit (pineapple, bananas, oranges, guavas, limes, mangos, cherries, strawberies, blueberries, and coconuts). While my 3-year-old can easily count in sequence from 1-10, he has not yet had much practice looking at a picture and counting how many of an object are there, which is what this book encourages. Not only that, but for my 15-month-old daughter, it will teach number sequence, build her English vocabulary (fruit names), and both my daughter and sons alike will get a light introduction to Spanish, which I LOVE. We are already bilingual (English and Arabic), so introducing the #2 language in the USA will help them.
I rate this book 5 stars since a large age range will actually benefit from this book, as advertised.
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Very few pages and very little content overall compared to other Tag Jr books. No story, just counting 1 to 10.

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