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I have twin boys who were having difficulty with the sounds of their letters. This toy has been a tremendous help and I highly reccomend it. It sings a song that includes the sound of the letter and makes it fun and the kids remember it much better. They picked up on the letter sounds so much faster with this toy. Learned more with this toy than they did at preschool. Awesome product

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My children like the toy; however, I'm not sure how much it helps them learn their letters more than any other traditional way.

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My younger two girls who are 5 and 3 absolutely love this toy. We have had it for about a year now and it is still going strong. It has withstood the beating of two kids using it frequently AND it has taught them their ABCs and the sounds of all the letters. I am impressed that my little one picked it up so quickly. Highly recommend!

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We have one of these already on my fridge that my children grew up with. My little one year old neighbor comes over and just loves it. My 3 year old still plays with it. I got this one for my neighbors 1st birthday.

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My first daughter got it as a gift for her 1st birthday. It has been in our family for over 5 years now! It's an interesting way of introducing alphabets and phonetics to toddlers. The song is catchy. It also has a little button that plays the alphabet song. Little children find it easy to take letters out and insert a new letter. There are two levels of volume. Now, my second daughter loves playing with it. We've been giving this as gifts for most of the children that celebrate their 1st or second birthdays! Whenever my little one enters the kitchen to disturb me, she is immediately attracted to this and starts playing with it instead of bothering me! Even if she doesn't notice this on the Fridge, all I have to do is press the alphabet song button. She immediately rushes to it to play with the different letters. This is a wonderful toy to have in the kitchen, not only to educate your toddler, but to keep them from bothering you while you are working in the kitchen!